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Marketing
& Promotion
The
Marketing
of your finalized
Website
project is also undertaken, if so desired,
making use of particular strategies aiming at the global or specific
market.
Essentially, our first question to clients is 'Do you really need a
Website?'
and from that develops the underlining proof if the answer is
positive. Likewise, to get to the proof, we get to all sorts of
analysis studies and reporting, these being tools that eventually
serve to isolate the areas of possible exploitation for the end user
niche market.
There are many reasons for one to have a
Website
up.
So we assume we have
done all the Technical aspects of
Web-Development up to this stage ("Website
creation"), and are set on having us help you
with the Marketing. What would this be all about?
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Statistical
analysis reportage (on
request)
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Feasibility
studies for market integration (on
request)
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Newsletter
Implementation & Setup (Client
upkeep)
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Overall monitoring of web market share
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What is
Website Optimization?
What to a lot seems little is
actually an imperative part of the whole
Web-Development scenario. Before one can properly
market internet projects (Websites),
one has to ensure that it conforms to parameters allowing for the
'Promotion', 'Analysis'
and 'Maintenance' of the
project. This is Website Optimization!
Sounds simple? Here's a small
breakdown:
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Promotion -
- Targeted traffic from
search engines
- Organize promotion efforts
in a rational and unified process with the Website design.
- keyword research &
Implementation
- Register with top
search engines & understand their
inner secrets (Over 100 Search engines
Supported)
- Aim pages for top search
positions
- Fine tune Code to serve
Marketing tools
- Monitor Rankings runtime
- Implement optimized
banners
- Proper placement of Ads
and Banners
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Analysis -
- General Web Traffic
analysis
- Visitor trend and
behaviour analysis
- Navigation and referrers
trends
- System trends
- Demographics analysis
- E-Commerce reportage
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Maintenance
-
- General routine
maintenance based on the records
and results from 'Promotion' and 'Analysis' efforts.
- Maintenance of traffic
quality and quantity
- Restructuring of Website
and re-upload
- Monitoring of uptime &
Marketing efforts
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Many have undertaken the
Marketing strategies with no
professional guidance at all, and the obvious follows, disastrous.
We feel that Accidents should be the only 'twists of fate'.
After all, in an organized fashion,
Website Optimization is, as it should be, quite easy
and we're here to help you with it.
Want to read the full Softdev
Web-Development Blueprint?
Download it
here.
We can either enable you with the
required tools to accomplish a professional result (Highly
recommended for E-Commerce Websites)
as we are
CSEO and
CSEM certified and official
resellers of the best Professional Web Optimization Tool
available, or if on a limited budget, and if without the personnel
resources required (It is a full time job to do it properly), you
at least rest assured that the Website we did for you serves this
ultimate design structure bringing successful results
never-the-less.
For a designated fee we can also undertake to periodically
Maintain and re-optimize the Website accordingly.
(Explain)
We can arrange to have a periodic re-optimization of the
website project we did for you, for a nominal fee, however,
if you read our offers on the 'Hosting' facilities we also
arrange for you, invariably you may actually land an ISP -
that's a company doing the hosting for your Website - whose
services include Website Optimization. As a guideline, we
enforce with this ISP the parameters of utilization for the
Optimization, and these include our proven Techniques as
reflected above, with many ISP's actually replacing their
current tools of Optimization with our suggested tools.
All this in tandem with
your Website being hosted securely - see how we can also help you
with
Website
Hosting.
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